Dax O'Callaghan

Dax O’Callaghan trained at the legendary Sylvia Young Theatre School and established himself as a professional performer from an early age. At just ten years old, he played the lead role of Gavroche in Les Misérables in London’s West End, before making history as the first performer to play The Artful Dodger in Cameron Mackintosh’s production of Oliver! at the London Palladium. By the age of sixteen, he had appeared in over 70 television commercials and held leading roles in major TV dramas including EastEnders, Casualty, Hope & Glory, Trial by Jury, and The Knock. At thirteen, he co-presented The Children’s Royal Variety Show at the London Palladium and later became a presenter for Nickelodeon.

Alongside his acting career, Dax developed as a trained dancer, performing with global artists including the Spice Girls, Sugababes, and PJ & Duncan. He appeared on Live & Kicking and toured Europe in his early teens before joining world-renowned choreographer Wayne Sleep as a featured dancer in the production DASH. At sixteen, he became the youngest choreographer ever to teach full-time at London’s iconic Pineapple Dance Studios — a record that still stands.

At nineteen, Dax signed to Warner International Music as a solo recording artist, achieving chart success across Europe and securing his first No.1 single. He later signed with Universal Music as a member of the boyband Lexington Bridge, one of Germany’s most successful pop groups of the era. The band achieved five No.1 singles across seven European territories, including a release featuring legendary U.S. rapper Snoop Dogg.

Returning to the UK in 2010, Dax transitioned into choreography, quickly building an impressive roster of credits. He has choreographed for artists including JLS, Olly Murs, Ella Henderson, MNEK, Jedward, and The Voice UK winner Andrea Begley, and served as choreographer for The Overtones across six UK tours. His additional credits include Assistant Choreographer for JLS’s UK arena tour, the iconic T-Mobile flash mob at Heathrow Airport, and guest choreographer for CBBC’s The Next Step. As a performer, he has danced for Little Mix, Alexandra Burke, the X Factor Live tours, and appeared across seven UK tours with JLS.

Between 2016 and 2026, Dax directed and choreographed numerous large-scale theatrical productions across the global cruise industry. His work includes five productions for Celebrity Cruises, nine original theatre shows for Marella Cruises with RWS Global, and thirteen productions for Viking Cruises — one of which received a Cruise Critic Award for Best Entertainment. In 2023, he stepped into a Director role for Viking while also choreographing new productions for CFC Cruises. Further creative highlights include choreographing the music videos for JLS (Eternal Love) and The Overtones (Gambling Man), creating the acclaimed production Neon Noor for luxury cruise line Aroya under director Jo Gibb, and choreographing three new productions for Fred. Olsen Cruise Lines in 2026. Dax also returned to the stage as both dancer and musician for Aston Merrygold’s UK tours in 2025 and 2026.An entrepreneur as well as a creative, Dax co-founded BASE Dance Studios in central London with music artist Aston Merrygold in 2018. The studios have since become one of the UK’s leading dance spaces and a major creative hub for the entertainment industry. Expanding his portfolio, he acquired FlowDance Studios in 2024, rebranding the venue as UNIT3. BASE further extended its impact with the launch of a government-funded performing arts college in 2023, supporting the next generation of professional talent. His work in music production and songwriting is equally notable. After spending time in Los Angeles collaborating with legendary producer Teddy Riley, Dax went on to produce music for artists including Kelly Rowland, JLS, Pixie Lott, Alexandra Burke, and Little Mix. His compositions have featured in major tours such as Dancing On Ice, as well as high-profile corporate and fashion events for brands including Next and F&F. In 2012, he composed a classical arrangement of Everybody In Love, performed by the BBC Orchestra during JLS’s appearance at the Queen’s Diamond Jubilee.

In 2025, Dax expanded his producer credentials by creating the girlband LABEL, who are rapidly gaining popularity with multiple music releases across digital platforms. He has written and produced their catalogue to date, as well as choreographed their dynamic live performances — further demonstrating his ability to develop and launch emerging talent. Drawing on experience across the West End, television, music, choreography, directing, and production, Dax brings a uniquely holistic creative vision to every project. Known for his innovation, leadership, and professional integrity, he continues to shape work that resonates across the global entertainment landscape.